"Let's do what we love and do a lot of it" Marc Jacobs

Throughout New York Fashion week 2014, it seemed the main theme of many collections was a 1990s grunge feel. This couldn’t be more polar opposite than Marc Jacobs which set the trend back 100 years with clothes that looked to come straight from the 1890s. It is totally the opposite of what you would think of when the words ‘Spring/Summer” come to your head. Normally you’d think of bright greens, oranges and prints…instead Marc Jacobs go for more somber tones with dark maroons and blacks, which project gothic Victorian vibes.

Nars Makeup artist Francois said "Most of the girls have a teal blue line, but some have royal blue, extending past both the inner and outer corner. The skin is very transparent for a flushed look. Marc wanted the girls to look beautiful and edgy- interesting, but not too pretty." Like the clothes the aim of the makeup wasn’t to look pretty and nice like typical catwalk makeup. Instead it was to make a statement and stand out.

For the eye look Nars eye pencils in the shades Blue Dahlia and Kaliste were used. Model’s skin was kept very natural and they aimed for a fresh glowing foundation base as eyes were the focal point of the look. To do this something like a tinted moisturiser such as Nars’ Pure Radiant Tinted Moisturiser would have been applied to the models. Similarly in wanting to keep the eyes the focal point nothing was ended to the cheeks and lips. This in my opinion washed out the model’s face even more making them look

more gothic and their faces sunken in and place.

All the hair was the same with models all wearing uniformed boyish bleach blonde wigs with dark roots that seemed to look like an infant had just got at them with a pair of scissors. However, this was the look hair stylist Guido Palau was going for. He explains, "Marc always loves a free-spirited woman. The kind of girl that has her own style and does her own thing or maybe cuts her own hair" Once again there was an element of style and shock factor over traditional prettiness.

Overall, I found this collection to be very interesting as it seems to almost not fit in during Spring/Summer or the catwalk for that matter. The over the top nature of the collection I feel lends itself perfectly to the stage and performance. Despite it being very unusual I feel as a whole there is a coherent theme of edginess over prettiness and this was done successfully.